Kosé Tag

Kosé Corp. has looked to Major League Baseball for its newest ambassador. The Japanese beauty company has appointed Shohei Ohtani its global ambassador. Ohtani, a player for the Los Angeles Angels, will start showing up within the U.S. campaigns for Decorté and Sekkisei, Kosé’s flagship brands, promoting lotions and sun care. “While he is well known around the globe for his incredible athleticism, it's his sincere attitude and sense of integrity that convinced us he could be the very best match for our company,” said Kazutoshi Kobayashi, president and chief executive officer of Kosé, in a press release. “He embodies our values and our 3G strategic vision that focuses on global, gender and generation. As we increase our global presence, we wish...