Kpop Tag

Korean skincare brand Dr.Jart+ has tapped K-pop septet Enhypen as its first global ambassadors. The boy band makes their debut within the brand’s “Supercharged repair, Cicapair” campaign, inaugurating the reimagined Cicapair Collection, which tackles redness and now features additional skin-boosting ingredients, like allantoin. “Dr.Jart+ is a culture brand and Enhypen is a culture band. With Korean culture — especially K-pop and K-beauty — on the forefront of world trends, we knew this was the suitable moment to pair the exciting energy of Enhypen with the art and creativity of Dr.Jart+,” said Sunny Ka, senior vp, global marketing on the brand. The collaboration comes amid Enhypen’s ongoing “Fate” world tour, and, beyond upgraded formulas marks the addition of a fifth stock keeping unit to the gathering: Cicapair So Soothing Treatment. The brand...