Kpop Tag
Korean skincare brand Dr.Jart+ has tapped K-pop septet Enhypen as its first global ambassadors.
The boy band makes their debut within the brand’s “Supercharged repair, Cicapair” campaign, inaugurating the reimagined Cicapair Collection, which tackles redness and now features additional skin-boosting ingredients, like allantoin.
“Dr.Jart+ is a culture brand and Enhypen is a culture band. With Korean culture — especially K-pop and K-beauty — on the forefront of world trends, we knew this was the suitable moment to pair the exciting energy of Enhypen with the art and creativity of Dr.Jart+,” said Sunny Ka, senior vp, global marketing on the brand.
The collaboration comes amid Enhypen’s ongoing “Fate” world tour, and, beyond upgraded formulas marks the addition of a fifth stock keeping unit to the gathering: Cicapair So Soothing Treatment. The brand...
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SEOUL — Seoul Fashion Week‘s spring 2024 edition took place one month sooner than usual amid the stifling late-summer heat, with fashion enthusiasts braving faux furs and leather balaclavas to see and be seen.
South Korea’s largest fashion event reset its calendar from October to September for the primary time since its inception in 2000, and took advantage of the star wattage of the Korean entertainment industry with a view to bounce back from the consequences of COVID-19. Face masks had been compulsory in hospitals and other public areas within the Asian country until as recently as May, making the 2024 spring collection the primary truly mask-free event.
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