Kpop Tag
CHARM SCHOOL: Kenzo’s artistic director Nigo, no slouch in terms of music, has chosen Vernon, one in every of 13 members of South Korean boy band Seventeen, as a worldwide ambassador for the French house.
The 25-year-old K-pop star is to front various Kenzo promoting campaigns for clothing and sneaker categories, and make his first official appearance at Kenzo’s coed fashion show going down on Friday during Men’s Fashion Week in Paris.
Revealing the appointment exclusively to WWD, Nigo said he’s “pleased and grateful to welcome Vernon into the Kenzo family.”
For his part, Vernon said he’s “excited to explore the synergy this partnership will introduce” and that he looks forward to “showcasing a latest side of me to fans world wide.”
Born right...
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SING IT BACK: Loewe has signed on K-pop sensation Taeyong, a member and leader of South Korean boy band NCT, as its newest global brand ambassador, WWD has learned.
The rapper is anticipated to attend Loewe’s spring 2024 menswear show in Paris, scheduled for noon on Saturday.
Foreshadowing his relationship with Loewe, Taeyong often wears the brand’s runway styles, mixing them with more casual items. He wore a padded leather shirt and leather board shorts to Loewe’s fall 2023 women’s fashion show in Paris in March.
Keen on purple, silver, or fluorescent green hair, Taeyong counts 11 million followers on Instagram, where he shows off his many tattoos, eclectic fashion sensibility and mesmerizing dance moves.
“We love his idiosyncratic style,” commented Loewe creative...
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