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22 Jun

EXCLUSIVE: Kenzo Signs K-pop Star Vernon From Seventeen

by Beauty Tips
Fashion, Featured
EXCLUSIVE: Kenzo Signs K-pop Star Vernon From Seventeen
CHARM SCHOOL: Kenzo’s artistic director Nigo, no slouch in terms of music, has chosen Vernon, one in every of 13 members of South Korean boy band Seventeen, as a worldwide ambassador for the French house. The 25-year-old K-pop star is to front various Kenzo promoting campaigns for clothing and sneaker categories, and make his first official appearance at Kenzo’s coed fashion show going down on Friday during Men’s Fashion Week in Paris. Revealing the appointment exclusively to WWD, Nigo said he’s “pleased and grateful to welcome Vernon into the Kenzo family.” For his part, Vernon said he’s “excited to explore the synergy this partnership will introduce” and that he looks forward to “showcasing a latest side of me to fans world wide.” Born right...
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20 Jun

EXCLUSIVE: Loewe Adds K-Pop Sensation Taeyong as Global Ambassador

by Beauty Tips
Fashion, Featured
EXCLUSIVE: Loewe Adds K-Pop Sensation Taeyong as Global Ambassador
SING IT BACK: Loewe has signed on K-pop sensation Taeyong, a member and leader of South Korean boy band NCT, as its newest global brand ambassador, WWD has learned. The rapper is anticipated to attend Loewe’s spring 2024 menswear show in Paris, scheduled for noon on Saturday. Foreshadowing his relationship with Loewe, Taeyong often wears the brand’s runway styles, mixing them with more casual items. He wore a padded leather shirt and leather board shorts to Loewe’s fall 2023 women’s fashion show in Paris in March. Keen on purple, silver, or fluorescent green hair, Taeyong counts 11 million followers on Instagram, where he shows off his many tattoos, eclectic fashion sensibility and mesmerizing dance moves. “We love his idiosyncratic style,” commented Loewe creative...
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30 May

Ferragamo’s K-pop Face, Comme’s ‘Market Market’ Returns, Maison Michel

by Beauty Tips
Fashion, Featured
Ferragamo’s K-pop Face, Comme’s ‘Market Market’ Returns, Maison Michel
FIRST AMBASSADOR: Ferragamo has found its own K-pop artist. The Florentine fashion house has tapped Jeno Lee, best referred to as Jeno, as its first global male brand ambassador. A member of South Korean boy band NCT, Jeno attended the brand’s fall 2023 fashion show in Milan in February, sharing behind-the-scenes moments of his Italian trip together with his roughly six million followers on Instagram. “Jeno Lee has a charismatic personality and an uncanny ability to attach with a young international audience through his music, style and persona,” said Maximilian Davis, who took Ferragamo’s creative helm last yr.  “We’re driven by the identical passion for creativity,” underscored Davis, while Jeno said he was “excited in regards to the opportunity to create synergies with the...
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30 Apr

K-Pop Group NewJean’s Fashion Ambassadorships Timeline – WWD

by Beauty Tips
Fashion, Featured
K-Pop Group NewJean’s Fashion Ambassadorships Timeline – WWD
Levi's K-pop group NewJeans, which features Minji, Hanni, Danielle, Haerin and Hyein, burst onto the scene with their single “Attention” in July 2022. Lower than a 12 months into their official launch, they've already develop into considered one of the largest names in fashion circles. The group’s fast rise to fame has seen them land ambassadorships starting from on a regular basis brands like Levi’s to luxury houses like Gucci. Recently, NewJeans member Haerin was named a brand ambassador for Dior. The momentum the group is seeing doesn’t appear to be it can come to a halt anytime soon. WWD takes a more in-depth have a look at the brand ambassadorships that NewJeans has racked up. Gucci October 2022 NewJeans member Hanni became an...
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