Victor Weinsanto may send his brand’s notoriety into the stratosphere together with his latest project: A digital collection for South Korean girl group Lightsum that may drop as NFTs next month.
The French designer recently traveled to Los Angeles for K-Con, a three-day festival of South Korean culture, with Lightsum among the many headline acts. Organizers said greater than 90,000 people attended the convention and concert events.
“I’ve never heard screams like that,” Weinsanto said, marveling at the dimensions of the concert crowds and their enthusiasm. “You possibly can really see K-pop fans are hysterical, in way.”
Weinsanto also highlighted the recognition of K-pop music in France, noting that print magazine K-World! — dedicated to Korean popular culture — sells about 45,000...
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