Miss Dior is back on the town in Los Angeles.
The French home is unveiling an immersive installation in celebration of the newest incarnation of its famed scent Miss Dior, created by Dior Perfume creation director Francis Kurkdjian.
“I dove into the history of the creation of Miss Dior and anchored my inspiration within the powerful and evocative words of Christian Dior,” Kurkdjian told WWD in an exclusive statement.
Kurkdjian has worked on five perfumes for Dior since succeeding François Demachy because the in-house perfumer in 2021. For Miss Dior, known for its floral aroma, Kurkdjian returned to the signature root of the unique bouquet, jasmine, adding fruity notes of strawberry, peach and apricot.
“His narrative that links today Dior and the South...
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