PARIS — Pierre Fabre Laboratoires has taken a minority stake in MiYé, the French skincare and dietary supplements brand specializing in women’s hormonal balance and well-being — a burgeoning category in the wonder industry today.
Financial terms of MiYé’s first funding round, with Pierre Fabre the only investor, weren't disclosed. But the businesses jointly said in a press release that the investment will help the brand speed up its development, due to Pierre Fabre labs’ know-how in medicine and the pharmacy market.
Within the near term, MiYé is readying to develop an awareness-raising and personalized support program involving online consultations with naturopaths and micronutritionists.
MiYé was cofounded in 2020 by Caroline de Blignières and Anna Oualid, with the backing of a scientific community...
Continue reading
0 Comments