It’s a case of 1 out, one in for Coty’s fragrance offering.
Coty has sold its Lacoste fragrance license back to Lacoste by mutual agreement for an undisclosed sum, and individually, renewed its license with Hugo Boss.
Coty had managed Lacoste’s fragrances for the past six years and stressed that in its tenure, Lacoste men’s fragrances have secured a premium positioning out there, with two award-winning pillars, L’Homme and Match Point, multiple innovations, and a 17-place improvement in French market rankings.
Thierry Guibert, Lacoste president, said: “We're very appreciative of Coty’s support throughout our partnership. With Coty, Lacoste has taken a vital step in the event of its fragrance lines. It's now time for the brand to renew its approach to proceed its...
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