Lacoste Tag

PARIS – Lacoste announced Wednesday that it had signed a 15-year worldwide licensing agreement with Interparfums SA. Under the brand new deal that covers all perfumes and cosmetic lines, Interparfums might be tasked with the creation, development, production and marketing of Lacoste products each in selective distribution and the French sports brand’s retail network.  The deal will come into effect on Jan. 1, 2024, after wrapping up Lacoste’s existing relationship with Coty, which can end in 2023 as previously reported. The launch of a latest Lacoste perfume line is slated for 2024. “Interparfums’ proven know-how and creativity might be key assets to proceed the event of our fragrance category, which plays a major role in Lacoste’s repute,” said Lacoste president Thierry Guibert in an...