Wrangler has signed a multi-year collaboration with CMA Female Vocalist of the 12 months and “Yellowstone” actress Lainey Wilson. Wilson, whose signature look is bell-bottoms, can be the face of the Wrangler brand’s fall 2023 collection that features jeans, tops and jackets and can support the brand via campaign imagery, social media content, onstage denim exclusivity and appearances.
“I actually have been dedicated to the western lifestyle all my life, and there’s nothing that feels more like home than a pair of Wrangler jeans,” said Wilson, who was born and raised in Baskin, Louisiana, but moved to Nashville, Tennessee, after highschool. “Teaming up with this brand looks like the right fit and there are such a lot of recent, exciting and...
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