SHANGHAI — China’s C-beauty market is heating up.
Via rapid product development and lifestyle-driven marketing tactics, combined with “social selling” initiatives, C-beauty brands are edging into the masstige and even prestige sectors, which have long been dominated by global giants.
Leading the pack, top C-beauty players similar to Yatsen Holding, Botanee, Bloomage and Shanghai Jahwa have made a push within the premium segment through launching latest brands or acquiring Western ones.
In 2022, Botanee released an antiaging skincare brand called Aoxmed that ranges in price from 1,000 renminbi, or $145, to 2,000 renminbi, or $290, while Bloomage, a number one hyaluronic acid producer in China, has develop into known for its 400 renminbi, or $58, Biohyalux ampoule essence.
During Yatsen’s fourth-quarter earnings call,...
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