lash – Beautifaire

15 Jul

Are Lash Businesses On The Decline? Here’s What Techs

courtesy of Marc Jacobs / BFA After being attacked for her lash extensions, Texas Rep. Jasmine Crockett went viral for her clapback over the weekend. Naturally, this stirred up the present conversation around the worth we pay for our lashes. With the cost of living in the US rising and grass wall salons offering less for more, justifying the worth of lash services could also be tougher now than 4 years ago. And while Texas natives (cue: Megan Thee Stallion and Revlon’s lash collaboration) may have the ability to come back out of pocket, clients in Recent York and California may very well be turning to reasonably priced DIY lashes instead. In line with Los Angeles lash tech Alanah Sahaba, lashes experienced...

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16 Jun

Gwyneth Paltrow Launches Goop Mascara Aiming to Improve Lash

by Beautifaire101

Beauty, Featured

Gwyneth Paltrow Launches Goop Mascara Aiming to Improve Lash

With Goop’s beauty sales up 40 percent in 2023, Gwyneth Paltrow is trying to stir up growth with its first-ever mascara. FeatherLash Lifting Serum Mascara, $28, will launch Sunday and turn out to be the fourth pillar in Goop’s color cosmetics business, joining Colorblur Glow Balm, Clean Nourishing Lip Balm and Bronzing Gel. As with the opposite products, it’s a highly personal launch, one borne out of her own routine. “Mascara is the one thing I’m doing if I’m going out, unless a makeup artist is doing my makeup,” said Paltrow during a recent Zoom interview, concurrently preparing a one-pot roast chicken for that evening’s dinner. “I’m very minimal, and mascara makes an enormous difference. It defines the attention, makes you appear...

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29 Oct

Eyelash extensions fill 🌱 #eyelashextensions #lash #beauty #dailylife

by Beautifaire101

Beauty

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9 Apr

Olaplex Made a Lash Serum With Clinical Backing –

by Beautifaire101

Beauty, Featured

Olaplex Made a Lash Serum With Clinical Backing –

Olaplex is taking its proprietary bond-building technology in a recent direction. It's launching Lash Bond Constructing Serum, the brand’s first product outside of traditional hair care treatments, stylers and cleansing products. It retails for $68 and can be available on Friday at Sephora and Ulta Beauty, in addition to the brand’s own website. Even though it’s an inflection point for Olaplex, brand executives say it wasn’t a far leap from their existing products. “Our original patented technology was patented for hair, skin and nails,” said Charlotte Watson, the brand’s chief marketing officer. “We've a really edited and curated portfolio, we wouldn’t launch something without careful consideration. Exploring other avenues in hair, like lashes, was the primary foray for us in fascinated with recent...

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