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16 Jun

Gwyneth Paltrow Launches Goop Mascara Aiming to Improve Lash

by Beautifaire101
Beauty, Featured
With Goop’s beauty sales up 40 percent in 2023, Gwyneth Paltrow is trying to stir up growth with its first-ever mascara. FeatherLash Lifting Serum Mascara, $28, will launch Sunday and turn out to be the fourth pillar in Goop’s color cosmetics business, joining Colorblur Glow Balm, Clean Nourishing Lip Balm and Bronzing Gel. As with the opposite products, it’s a highly personal launch, one borne out of her own routine. “Mascara is the one thing I’m doing if I’m going out, unless a makeup artist is doing my makeup,” said Paltrow during a recent Zoom interview, concurrently preparing a one-pot roast chicken for that evening’s dinner. “I’m very minimal, and mascara makes an enormous difference. It defines the attention, makes you appear...
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9 Apr

Olaplex Made a Lash Serum With Clinical Backing –

by Beautifaire101
Beauty, Featured
Olaplex is taking its proprietary bond-building technology in a recent direction. It's launching Lash Bond Constructing Serum, the brand’s first product outside of traditional hair care treatments, stylers and cleansing products. It retails for $68 and can be available on Friday at Sephora and Ulta Beauty, in addition to the brand’s own website. Even though it’s an inflection point for Olaplex, brand executives say it wasn’t a far leap from their existing products. “Our original patented technology was patented for hair, skin and nails,” said Charlotte Watson, the brand’s chief marketing officer. “We've a really edited and curated portfolio, we wouldn’t launch something without careful consideration. Exploring other avenues in hair, like lashes, was the primary foray for us in fascinated with recent...
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