Latest – Page 4 – Beautifaire

19 Nov

Contained in the Latest Crop of Expert-founded Beauty Brands

Call it the age of experience. After years of celebrity- and influencer-driven brands, a requirement for expert-led content is paving the way in which for makeup artists, hairstylists, aestheticians, dermatologists, plastic surgeons and more to enter — or in some cases reenter — the brand game. While a crowded playing field rife with incumbent authorities and a slew of buzzy, celebrity- or influencer-backed competitors awaits them, it’s their backgrounds of their fields, though, that provides them their edge. “Expert-driven brands are having a renewed moment,” said Lucie Greene, founding father of Light Years Consulting. “That is partly driven by TikTok and Instagram culture, where we’re seeing more of the folks that we follow and love crediting who they use — that might be...

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18 Nov

The Latest Beauty Executive Moves at Make Up For

by Beautifaire101

Beauty, Featured

The Latest Beauty Executive Moves at Make Up For

Sonika Malhotra courtesy Sonika Malhotra, most recently Unilever’s chief marketing officer, U.S. hair care, is now Make Up For Ever’s general manager, North America. Earlier this 12 months, the 40-year-old makeup artist brand reported sales were growing by double digits. Sree Sreedhararaj courtesy Ipsy has tapped former Sephora chief technology officer, Sree Sreedhararaj, as its latest CTO. In his latest position, Sreedhararaj goals to further the sweetness subscription box company’s goal of delivering personalized experiences. Isabel Malbois courtesy British wellness brand Neom Organics has promoted Isabel Malbois to chief executive officer. Having joined the corporate in 2021 as global industrial director, Malbois goals to proceed to construct on the brand’s reported double-digit growth across its home market. Paula Scandone courtesy Shielded Beauty has appointed its first general manager:...

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15 Nov

Sydney Sweeney Just Launched the Latest Lipstick Color Trend:

by Beauty Tips

Beauty, Hair, Makeup, Nails

Sydney Sweeney Just Launched the Latest Lipstick Color Trend:

They are saying 3 times makes a trend, but sometimes in the sweetness world, you simply must see something once to right away understand it's about to be big. The primary time Hailey Bieber wore glazed donut nails, for instance — it was a trend before it was a trend. And now it's happening again, this time with Sydney Sweeney's makeup — specifically, her lipstick. We're calling it: Tauve lip color is about to be huge.“What the hell is tauve?” you might be asking. An amazing and valid query, considering we just made up the word a few hours ago. Tauve is a portmanteau that mixes taupe and mauve. Taupe by itself tends to be a grayish tan, while mauve...

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4 Nov