Latte Tag

Latte Makeup TikTok-er Alissa Janay. courtesy of Alissa Janay “Latte makeup” is TikTok and Instagram’s latest makeup look craze. Characterised by bronzy skin and brown-toned lip and eye makeup, the look is a stark contrast from the brightly coloured “dopamine makeup” that swarmed the For You Page this time last 12 months. “Today’s top trending vivid makeup looks are aligned with special occasions or topics, akin to Barbie,” said Yarden Horwitz, cofounder of Spate, noting #BarbieMakeup-related hashtags have surpassed 90 million views on TikTok. “Nevertheless, for on a regular basis makeup looks, consumers are turning to more subtle styles, like latte makeup.” In line with Spate, Armani Beauty is the highest brand viewed alongside the latte makeup trend, with videos mentioning each garnering greater...