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1 Jun

Karlie Kloss’ Estée Lauder Deal Goes Deep

Karlie Kloss’ Estée Lauder Deal Goes Deep
For entrepreneurial model Karlie Kloss, a job as global spokesmodel and brand ambassador for the Estée Lauder brand is “a natural fit.” “Estée was this iconic American entrepreneur and an actual trailblazer — the story is something I’ve at all times been inspired by,” Kloss, who has founded and oversees her own production company and a philanthropic initiative, told WWD in an exclusive interview the day her appointment was revealed. “There’s a whole lot of shared values between [the Estée Lauder brand] and in my brand and businesses.” This isn’t Kloss’ first beauty contract. L’Oréal Paris tapped the supermodel for a brand ambassadorship in 2014. However it’s actually her most involved beauty deal thus far. Kloss’ contract with Lauder will extend beyond standard...
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7 Apr

L’Oréal, Unilever, Lauder Top Beauty Inc Top 100 2020

L’Oréal, Unilever, Lauder Top Beauty Inc Top 100 2020
The WWD Beauty Inc Top 100 ranks the world’s largest beauty manufacturers. Firms are arranged by their beauty sales for the 2020 calendar yr. For those corporations whose fiscal yr didn't run from Jan. 1 to Dec. 31, 2020, estimates were calculated. All sales figures were either obtained from the businesses or generated with the assistance of industry sources, indicated by (EST.) within the rating. For this list, “beauty” includes fragrance, makeup, skincare, body care, sun care, hair care, deodorant, plus cellulite and shaving products. It doesn't take into consideration bar soaps, razors, toothpastes, food and weight-reduction plan foods, medicines, vitamins or detergents. The revenues only include sales of beauty products each firm manufactures and don't include business from private-label lines...
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27 Mar

Estée Lauder Cos. Launches Clinique on Amazon

Estée Lauder Cos. Launches Clinique on Amazon
It’s a recent era for the Estée Lauder Cos. For years, the sweetness company has held off from launching any of its brands on the retail behemoth that's Amazon, but in a change of strategy, Clinique is debuting within the U.S. Amazon Premium Beauty store on Wednesday. Clinique can be the primary of a select few brands throughout the Estée Lauder Cos.’ portfolio to achieve this, in accordance with the corporate. It just isn't yet known which other brands will join. Of the move, Fabrizio Freda, president and chief executive officer of the Estée Lauder Cos., said: “We're thrilled to be strategically expanding our consumer reach within the U.S. as a select few Estée Lauder Corporations brands open dedicated storefronts in Amazon’s fast-growing...
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23 Mar

Danielle Lauder Introduces Makeup Collection

Danielle Lauder Introduces Makeup Collection
Before she became a beauty mogul, Estée Lauder had dreams of constructing it big in Hollywood. Now her great-granddaughter, Danielle Lauder, is following in her footsteps — in each industries. An aspiring actress, the 25-year-old can also be the primary member of the fourth generation of the Lauder family to take an energetic role within the family firm. Come January, the Estée Lauder brand will launch a seven-item collection created by Danielle called Act IV, a reference to her twin passions of beauty and cinema. The goal isn't simply to welcome a latest generation to the family firm, but additionally to appeal to younger Millennial and Gen Z consumers with an on-trend collection created by someone their very own age. Danielle’s latest collection, Act...
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