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8 Aug

Origns, Erewhon Team to Launch Mushroom Serum-inspired Juice –

Origns, Erewhon Team to Launch Mushroom Serum-inspired Juice –
Origins is getting in on the Erewhon beverage craze. To coincide with the launch of its recent Dr. Andrew Weil for Origins Mega-Mushroom Restorative Skin Concentrate, $66, the brand has teamed up with Erewhon for a limited-edition pressed juice infused with Origins’ signature molecular mushroom complex. Available in all nine Erewhon locations for $12, the Dr. Andrew Weil for Origins Mega-Mushroom Juice blends tremella, reishi and fermented chaga mushrooms with cucumber, pineapple, sea moss, pearl powder, kiwi and other greens for a skin-boosting, antioxidant-filled formula. “We wanted to attach our [mushroom] expertise during the last 20 years with the momentum of the ‘shroom boom’ within the U.S.,” said Amber Garrison, global brand president of Origins, noting the brand collaborated with...
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4 Aug

India is Rare Beauty’s Second Largest First Week Launch

India is Rare Beauty’s Second Largest First Week Launch
Rare Beauty launched in 34 countries in lower than two years. “Once I say that, it’s hard to imagine,” said chief sales officer Kim Magee. With Sephora as its retail partner (and Space NK within the U.K.), the Southern California brand is now present in 36 countries. First got here North America, within the U.S., Canada and Mexico, then Europe in any respect Sephora locations online, and in brick-and-mortar shops in France, Spain and Germany. The Asia-Pacific area was next, followed by the Middle East, U.K. and Brazil. “Early on, we decided to take one step at a time,” explained chief executive officer Scott Friedman. “So we focused on North America, in Sephora specifically. But based upon our conversations with their team mainly...
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31 Jul

Glossier Dives Deeper Into Complexion With Latest Foundation Launch

Glossier Dives Deeper Into Complexion With Latest Foundation Launch
Glossier is expanding its complexion offering. Fresh from its debut at Sephora, the Emily Weiss-founded beauty brand is launching Stretch Fluid Foundation, $34, constructing off of the recognition of its Stretch Balm Concealer, released in 2016. “We’ve heard loud and clear that our community were hoping for a foundation product that met and hopefully exceeded the bar of this Stretch concealer program,” said Kyle Leahy, chief executive officer of Glossier.   “It’s in lots of regards an important, most outstanding launch for us this 12 months, but additionally one which we’re really eager about as a long-term construct for us and for our brand and for our community.” Skin-first with an 89 percent skincare base, Stretch Fluid Foundation is a moisturizing, gel-cream emulsion featuring...
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10 Jul

Bandier to Launch Head Sportswear Tennis, Pickleball Lines in U.S.

Bandier to Launch Head Sportswear Tennis, Pickleball Lines in U.S.
Bandier is best known for its women’s leggings and trendy activewear. But due to a latest partnership with Head Sportswear, the corporate can add menswear to its mix — at the very least for the summer. Head’s tennis and pickleball summer collections for each men and girls will launch within the U.S. at Bandier’s stores on Melrose in Los Angeles and within the Flatiron district in Latest York City where events will likely be held on July 13 and Aug. 25 respectively. The L.A. event will include a live pickleball activation while the Latest York event will likely be held throughout the U.S. Open when Head athletes will likely be in attendance. Head, which is best known for its skiwear, creates collections...
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