Giampaolo Sgura Amongst Founders of Newly Launched Brand Cultura

19 Jun

SKATE BOY: Photographer Giampaolo Sgura can add fashion creative director to his resume, having launched a youth-centric fashion brand during Milan Fashion Week. Named Cultura, it’s the brainchild of Sgura along with friends Mauro Porzia and Edoardo Lo Izzo and is inspired by skater culture, with basics including oversized cargo pants, elongated graphics-bearing T-shirts, hoodies and tank tops. The Cultura spring 2024 campaign. Courtesy of Cultura The three founders understand how skaters consider their garments as Linus blankets that they wear time and again until they’re beaten up. Each of the 30 garments in the gathering is available in two iterations — pristine and distressed, to mimic a worn-in effect. Vintage prints decking orange T-shirts and grey hoodies were AI-generated by inputting the phrase “Nineteen Seventies...

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26 Apr

Tarte Just Launched a Radiant Version of Shape Tape

by Beauty Tips

Makeup

Tarte Just Launched a Radiant Version of Shape Tape

That is the fourth installment of Allure's newest franchise, One to Watchwhich highlights one brand-new, revolutionary product our editors are loving every month. Learn more about our submission process here. Skin, the streets are saying, is in. Exhibits A through C: Gen Zers on TikTok are sharing makeup tutorials that don’t include foundation. Chloë Sevigny (a younger member of Gen X) told Allure she prefers to skip coverage products and lett the “rugged” quality of her natural skin tone stand alone. Tarte is launching Shape Tape Radiant, an extension of its best-selling concealer range that isn’t full coverage — and the lightweight, brightening product is that this Allure’s newest One to Watch honoree. That looks like loads of proof to me...

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18 Apr

Temporary Tattoo Brand Inked By Dani Rebrands, Launched Latest

by Beautifaire101

Beauty, Featured

Dani Egna wants everyone to wear their heart on their sleeve. Literally. Nearly eight years after launching her temporary tattoo brand, Inked By Dani, the founder and chief executive officer is looking to succeed in latest heights — and a wider audience — through a rebrand inclusive of latest tattoo designs and an updated, neutral-toned color scheme, logo and campaign imagery. “[This rebrand] been a protracted time coming,” said Egna, who drafted Inked By Dani’s first designs from her University of Southern California dorm room while earning her Bachelor of Positive Arts in 2015. “Our customer has grown up with us; we wanted something that feels a bit more elevated, and has more of a gender-neutral feel to it.” Inked...

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11 Apr

Michelle Pfeiffer’s Henry Rose Just Launched Luxe Body Creams

by Beautifaire101

Beauty, Featured

Michelle Pfeiffer’s Henry Rose Just Launched Luxe Body Creams

Courtesy of Henry Rose For those who purchase an independently reviewed services or products through a link on our website, WWD may receive an affiliate commission. Michelle Pfeiffer’s eco-minded fragrance line, Henry Rose, just dropped an opulent body cream collection featuring body lotions in six of the brand’s most beloved scents. Henry Rose launched in spring 2019, on a mission to tug back the curtain on ingredients commonly present in fragrances. Pfeiffer collaborated with the Environmental Working Group and fragrance house IFF to create perfumes which can be as luxurious as they're sustainable. Henry Rose perfumes are the primary to be each EWG Verified and Cradle to Cradle certified — two stamps of approval that involve rigorous vetting of the brand’s safety...

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