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LaunchesSwimwear Tag

3 May

The Great Launches Swimwear

The Great Launches Swimwear
The Great designers Emily Current and Meritt Elliott are expanding their California lake-and-lodge universe into swimwear. Their first collection, in stores now, includes reversible bralettes, smocked bandeaus, high-rise briefs, cheeky briefs, one-piece swimsuits and rash guards in seaglass florals and military green checks. Also a part of the launch, breezy cotton gauze floral and check tanks, maxi drawstring skirts, shorts and pants, coverups and dresses, sun hats, totes and beach towels open up a latest resort lifestyle category at barely cheaper price points for the contemporary brand. The designers, who met at UCLA and bonded over bell-bottoms, have been partners in fashion for nearly twenty years, from red carpet styling to launching their eponymous Current/Elliott boyfriend denim line with cofounder Serge Azria (which...
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