Launching – Beautifaire

11 Jun

Christina Aguilera Is Launching a Recent Lubricant and a

Christina Aguilera is prepared for some pillow talk. Tuesday, Playground, cofounded by Aguilera, is launching Pillow Talk, $20, the newest iteration of its libido-enhancing, water-based personal lubricant. To rejoice, the brand can also be rolling out a latest campaign centered around a sexual wellness tip hotline 1-888-PLY-GRND hosted by Aguilera to destigmatize conversations around sex. “People really are uncomfortable talking about all things sexual wellness,” said Playground cofounder and chief executive officer Catherine Magee, adding that she had personally been shamed throughout the brand’s fundraise process last yr. “We're mission driven and a few cause, a message and a purpose as much a few product.” Playground Pillow Talk While the brand has just a few iterations of its water-based lubricant available...

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10 May

Heritage Brands Launching Latest Fragrance Pillars

by Beautifaire101

Beauty, Featured

Heritage Brands Launching Latest Fragrance Pillars

Mugler Aura Of Note: Twenty-six years after launching its first fragrance, Angel, Mugler is adding a 3rd pillar to its lineup: Aura. This floriental scent is supposed to represent the changing image of Mugler, which dropped the “Thierry” from its name in 2016, to draw a younger consumer. “We would have liked to launch a fragrance that talked to this woman who lives in such a busy world and digital landscape,” said Amy Braden, vp of promoting for the Clarins Fragrance Group. “We felt that by launching Aura we'd have a fragrance that actually is about her and all that she embodies.” Mugler is pushing a big digital strategy for Aura and likewise is partnering with Live Nation’s Electric Daisy Carnival in...

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18 Dec

Alicia Keys Is Launching a Color Collection — What

by Beautifaire101

Beauty, Featured

Alicia Keys Is Launching a Color Collection — What

After several years makeup-free, Alicia Keys is returning to paint cosmetics. Keys’ brand in partnership with E.l.f. Beauty, Keys Soulcare, is launching its first collection of color – skincare hybrid products. Keys will unveil the assortment, which is alleged to deliver light, buildable coverage, by wearing them to the Met Gala on Monday. They include a lip balm, cheek tints and brow gel, and costs range from $15 to $22. The brand at all times aimed to tackle latest categories beyond home fragrance and skincare, but the brand new collection, called Color Care, also marks Keys’ evolving attitude toward the category. “I used to be taking over these tremendously oppressive beauty standards that I believed in some way applied to me with...

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15 Dec

Givenchy Beauty House Is Launching on Roblox: EXCLUSIVE –

by Beautifaire101

Beauty, Featured

Givenchy Beauty House Is Launching on Roblox: EXCLUSIVE –

PARIS — Givenchy Parfums is launching its own universe in Roblox, marking the primary immersive beauty experience to go live to tell the tale the metaverse platform. Replete with its own castle (nodding to the brand’s late founder Hubert de Givenchy’s stately home), metro station and pool, the Givenchy Beauty House gives users the potential of making up their very own avatars’ faces, and winning virtual fashion accessories and contests. It's on account of go live to tell the tale June 13. Romain Spitzer, chief executive officer of Givenchy Parfums, said in an exclusive interview that the move is an element of the brand’s ongoing strategy that involves “exploring recent universes, digital gaming and in addition social platforms.” He added it is essential for...

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