Launchmetrics Integrates Tools to Optimize Sample Trafficking

8 Nov

PARIS — Launchmetrics is integrating two of its bestselling products to permit brands to optimize their sample trafficking. The information research and insights company for fashion, luxury and wonder said on Wednesday it was merging its Samples and Discover tools to assist firms track and measure the impact of their samples by connecting sample activations with media placements, using its Media Impact Value measure. Based on a proprietary algorithm, it estimates the worth of coverage across social networks and within the media. Brands already confer with the metric when measuring their campaign efforts. “This integration enables them to observe relationship effectiveness, streamline workflow, and optimize ROI with real-time analytics,” a spokeswoman for Launchmetrics said. Sending samples is traditionally costly and time-consuming and can lead...

0 Comments

4 Jun

Dior Ruled Fashion Month, Launchmetrics Data Shows

by Beauty Tips

Fashion, Featured

Influencers and Asian celebrities helped fuel a 24.2 percent rise within the media impact of the 4 international fashion weeks showcasing fall 2023 collections, versus the autumn 2022 season. In response to Launchmetrics tallies of Recent York, London, Milan and Paris fashion weeks, influencers accounted for $140 million of the whole $731 million in MIV. The info was released Tuesday. RELATED: Dior and Lancôme Garner Most Media Impact Value in Second Half of 2022 Launchmetrics’ proprietary media impact value figure, or MIV, tallies the impact of relevant media placements on all channels (online, social and print), inclusive of paid, owned and earned mediums. Dior got here out on top of the largest fashion week of all, Paris, winning $42 million in MIV, and outpacing...

0 Comments

18 May

EXCLUSIVE: British Vogue Tops Inaugural Launchmetrics Rating of Glossy Magazines

by Beauty Tips

Fashion, Featured

PRINTED MATTER: British Vogue and Italian Vogue edged out American Vogue in Launchmetrics’ inaugural rating of the highest 20 glossy magazines when it comes to fashion, luxury and sweetness promoting. Harper’s Bazaar U.S. and Marie Claire Korea round out the top-five titles with essentially the most ad pages, with Australian Vogue at number six, T Magazine from The Recent York Times in seventh place, Korea’s Noblesse and Korean Vogue in eighth and ninth position, and French Vogue at number 10. Actual page counts weren't disclosed. Also making the highest 20 were American Elle, Korean magazine Luxury, Italian Marie Claire, Vogue Japan, Japan’s 25 Ans, British Harper’s Bazaar, Italian title Amica, Vogue Taiwan, Vogue Arabia and W Korea. Those top-20 magazines also held roughly...

0 Comments

28 Apr

Launchmetrics Expands Into Homewares and Sportswear

by Beautifaire101

Beauty, Featured

PARIS — Launchmetrics, the information research and insights company for fashion, luxury and sweetness, is adding two categories to its portfolio: homewares and sportswear. “These are the 2 sectors where we see very strong potential in the following few years,” Michael Jais, chief executive officer of Launchmetrics, told WWD. “Homeware is the brand new beauty.” Jais forecasts that by expanding into these areas, Launchmetrics will double its pool of potential clients. The corporate expects revenues to extend by greater than 20 percent in 2023 through a combination of organic growth and acquisitions. In 2022, Launchmetrics met its goal of posting revenues of greater than $50 million and turned profitable, with a customer base of greater than 1,200 corporations. Jais became aware of the expansion...

0 Comments