Laura Tag

Laura Geller made her name as a makeup artist behind the camera, working on television and film sets within the ’90s. But she built her namesake brand in front of the camera, as one in every of beauty’s first breakout stars on QVC. She made her debut on the channel in 1997, quickly selling out of 750 units of her first collection on her very first show. Called The Face Structuring Kit, it was a three-piece contouring kit with bronzer, highlighter and brush. “I got here off the set and just collapsed crying — I had never sold 750 of anything in my whole life, let alone one stockkeeping unit,” said Geller recently, recalling those early days during a full of life...