Last 12 months, Rihanna’s make-up brand Fenty Beauty got here out with a shimmering body oil, Body Lava. Available in two shades, Who Needs Clothes and Brown Sugar, and with the tagline “who needs clothes?” the Body Lava launched alongside an accompanying tutorial by Rihanna by which the singer, with a sultry stare to the camera, applies the body oil to her shoulder.
With the come-hither eyes and over the shoulder stance, fans were quick to seek out humour within the short tutorial and the recreations began rolling in. Dubbed #bodylavachallenge or #rhiannachallenge, probably the most hilarious parodies got here from the boys of the web who took to the challenge particularly enthusiastically, posting videos of themselves rubbing lotion into...
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