Layoffs have ensued at Glossier because it refocuses its distribution strategy.
The brand, a previous direct-to-consumer darling that unveiled a retail partnership with Sephora last week, has laid off 24 employees because it streamlines to satisfy the needs of its omnichannel strategy under freshly minted chief executive officer Kyle Leahy.
“Glossier‘s first chapter was almost exclusively focused on a single channel of distribution. Now we’ve grown, the marketplace has evolved, and our consumers are searching for us to satisfy them where they're: in-store, online, at retail partners, and world wide,” Leahy in a press release. “We're reorganizing our company to align our structure, scale and talent with our refined omnichannel strategy. While these decisions are incredibly difficult, I'm confident Glossier is positioned...
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