Can Macy’s be truly modernized for a greater future?
As industry pundits and experienced retailers see it, Tony Spring, the brand new Macy’s Inc. president who is about to succeed Jeff Gennette in February 2024 as chief executive officer, has a formidable task ahead — getting it together on the Macy’s brand.
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Under Gennette, Macy’s has already undergone major change. It’s develop into more agile post-pandemic; data-driven; less glutted by inventory; prepared to chase fashion trends, and has streamlined management and shed about 80 weak stores, restoring its relevancy. All good.
However the standards at many stores have to be raised. The Market by Macy’s specialty stores and online marketplace formats, in addition to...
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