Harry Styles has been announced as certainly one of the faces of Gucci’s latest fragrance. Titled Mémoire d'une Odeur, the fragrance centres around the thought of memory, exploring the ability memory holds over us and the power of scent to brings memories back from the past into our present.
The universal fragrance transcends each gender and time, something which is reflected within the campaign which has been solid across genders and age. Shot by Glen Luchford, the campaign features singer Harry Styles fresh off his co-hosting gig on the Met Gala and Gucci’s Pre-Fall 2019 tailoring campaign by Harmony Korine. Joining Styles is an eclectic mixture of faces including designer and Gucci apprentice Harris Reed, painter and visual artist Ariana Papademetropoulos and...
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