John Legend’s Loved01 has some latest digs.
The unisex skin and body care brand, now five months old, will host its first pop-up at Los Angeles’ Westfield Century City Mall from July 21 through Aug. 6.
“We would like customers to give you the chance to submerse themselves within the brand in essentially the most flagship of the way,” said Loved01 president Kia Lowe. “Flagships are very much typically reserved for luxury brands; we feel like we’re a luxury brand, but at a price point that everybody can take part in.”
On the pop-up — which was designed to mirror the brand’s earthy, neutral-toned packaging — consumers can study Legend’s mission toward inclusive beauty and explore Loved01’s six-product collection. Sold...
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