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20 May

Levi’s Is Making a 501 Experience in San Francisco

Levi’s Is Making a 501 Experience in San Francisco
Levi’s is giving a lift to its hometown, San Francisco. The denim giant is creating an immersive, open-to-the-public 501 Experience opening Friday on the beleaguered city’s historic Skylight on the Armory venue within the Mission District. As a part of its yearlong celebration of the a hundred and fiftieth anniversary of the 501, the activation will highlight the brand’s association with San Francisco, its birth city, with an archival gallery, opportunities for personalisation, a pop-up store, hometown marketplace and more. The 40,000-square-foot venue will host several installations, bringing the bounty contained within the brand’s archives, housed in its Battery Street headquarters, to the general public. “It’s the primary of its kind, the most important public display of our archives of 501s ever,” said Chris...
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28 Dec

You Just Bought a Pair of Eighties Levi’s Jeans.

You Just Bought a Pair of Eighties Levi’s Jeans.
You Just Bought LOS ANGELES —You Just Bought  Surrounded by neat stacks of perfectly pressed vintage Levi’s jeans and racks of faded blue denim jackets, Zip Stevenson sits amongst a wealth of old clothes. His classic pieces, sold at his Denim Doctors store near downtown Los Angeles, are many a long time old and fetch about $200 to $300 for a pair of jeans. But his most dear pair of denim pants are much, much older and should not at the shop. They're safely locked away. In early October, Stevenson and his bidding partner, Kyle Haupert, a San Diego vintage denim dealer, paid $76,000 for a pair of Eighties Levi’s that were being auctioned off in an RV park on the Durango Vintage...
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