LicensingAward Tag

WAY TO GOGH: Greater than a century after the artist Vincent Van Gogh’s death, his work continues to reel in visitors to museums, cultural institutes and tourist-heavy destinations just like the immersive “Beyond Van Gogh” experience. The latter is heading to Los Angeles this summer, having already been staged in London; Brussels; Washington, D.C.; Seattle, and other cities. Art and commerce are entwined like never before and apparently that may result in honors. The Van Gogh Museum locked up a Licensing International Excellence Award for Best Brand — Art, Design, Museum on the Licensing Expo in Las Vegas on Tuesday. Celebrating its fiftieth 12 months, the Amsterdam museum is being honored for its Van Gogh-inspired brand licensing, which attracts upon its...