Licht Tag

Friends, colleagues and family got here out Tuesday afternoon to assist launch Aliza Licht’s latest book, “On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception.” A large image of the book’s cover was projected over the Nasdaq billboard on the corner of forty third Street and Broadway. Amongst those gathered on the road corner were Jill Kargman, Lydia Fenet, Patti Cohen, Anne Keating, Mickey Boardman, Sophia Chabbott, Darcy Miller, and Kimry Blackwelder. The bestselling writer of “Leave Your Mark,” Licht shares her insider strategies for developing a private brand to make sure that one’s name gets dropped in the suitable rooms and that folks know the worth one might add. As Licht explained, a well-defined personal brand can secure skilled...