Lifeline Tag

News that Saint Laurent has launched its own production company may need raised eyebrows in some quarters of the movie industry. But fashion’s growing involvement in film could provide a lifeline for auteur directors, because the streaming revolution and a growing give attention to blockbuster franchises restricts financing for independent movies. The Kering-owned Saint Laurent is billing itself as the primary luxury label to launch a full-scale subsidiary dedicated to film production. Though firms similar to Prada have funded short movies before, Saint Laurent says it won’t be doing branded content and can eschew obvious product placement. Its first movies underscore that intent. The brand new banner is debuting two shorts within the official selection on the Cannes Film Festival, including Pedro Almodóvar’s...