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6 Sep

Shayde Beauty Enters Lifestyle Category With Candle – WWD

Shayde Beauty Enters Lifestyle Category With Candle – WWD
Shayde Beauty is expanding into a life-style brand, because it is launching its first candle called Ritual, $58. The brand was founded in 2018 by Shay Paresh with a mission to create efficacious products for melanated skin. “I struggled all my life with pimples and pimples scars after which the scars would result in hyperpigmentation and as a lady of color, it’s really hard to treat. I used products growing up that made my skin worse,” Paresh told WWD. “Lots of skin products are usually not tested on skin of color, which is shocking when 40 percent of [the] American population has skin of color. Lots of the time, these products, the chances of the energetic ingredients are quite higher...
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8 Jul

Aman’s Luxury Lifestyle Product Line – WWD

Aman’s Luxury Lifestyle Product Line – WWD
Aman could also be best known for its luxury hotels and spas, but in an effort to bring the experience home, the hotel group is doubling down on its lifestyle product line Aman Essentials.  The concept for Aman merchandise began in 2018, in line with Aman Essentials chief executive officer Kristina Romanova, who's the partner of Aman CEO and chairman Vladislav Doronin. Aman would receive “feedback on the form of furniture that we use within the room or the essential oils that the client has experienced during their spa treatment, during their stay in Aman,” she said. “That truly gave us a push to create the road Aman Essentials skincare in 2018. That being said, it really comes from the demand of...
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14 Jun

Lifestyle Brand Frances Valentine Launches First Fragrance, Patio –

Lifestyle Brand Frances Valentine Launches First Fragrance, Patio –
Apparel, home and accessories brand Frances Valentine is claiming its next category. Called Patio, the brand’s inaugural fragrance retails for $148 for a 100-ml. bottle and blends notes of rose, cyclamen, amber and cashmeran, searching for to evoke the sensation of summertime. “For those who close your eyes and take into consideration what that first day of summer smells like when it hits, for me that’s honeysuckle, hedgerow and fresh-cut grass,” said Elyce Arons, who cofounded Frances Valentine in 2016 along with her longtime friend, the late Kate Spade. The fragrance debuts direct-to-consumer and can enter the brand’s seven stand-alone stores, including a soon-to-be-opened outpost in Alexandria, Virginia. The brand estimates Patio could do $200,000 in first-year retail sales....
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