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Limitededition Tag

21 Oct

InnBeauty Project and Poppi Team Up on Limited-edition Lip

InnBeauty Project’s lip oils just got a flavor boost. The brand has teamed up with better-for-you prebiotic soda brand Poppi to create two limited-edition lip oils for the Sips & Lips Duo, $34, which will probably be available starting Nov. 7 direct-to-consumer and on Sephora’s website. Although from seemingly different worlds, after meeting, InnBeauty Project founder Alisa Metzger and Poppi founder Allison Ellsworth were desirous to collaborate. For the duo, the brands have quite a bit in common: vibrant packaging and TikTok virality — the hashtags #innbeautyproject and #poppi on TikTok have reached nearly 175 million views. “After meeting Allison, I assumed we've to do something,” Metzger said. “These brands belong together.” Sips & Lips Duo Courtesy Ellsworth added: “Their brand is...
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30 Jun

10 Corso Como x Autry’s Recent Limited-edition Sneaker Style

SNEAKER COLLAB: American and clothing brand Autry has teamed up with 10 Corso Como to create a recent limited-edition sneaker — the Medalist shoe — inspired by vintage models from the ’80s. The unisex sneakers can be found in white and are product of leather. The ten Corso Como black logo appears on the tongue, insole and heel of the shoes. The ten Corso Como x Autry sneakers retail at 210 euros and can be found to buy at Milan’s storied 10 Corso Como store address, at Forte Village in Sardinia and on its e-commerce site. Autry was created in 1982 in Texas by Jim Autry and rapidly became known for its American flag logo. The brand was relaunched internationally in...
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18 Jun

Instacart Is Giving Away 1,000 Bottles of a Limited-edition

Instacart is making its first in-house beauty play. The grocery delivery and pick-up service has created a limited-edition perfume called Cashé, which was inspired by “the smell of money back” — or in other words, has notes of juicy lemon, rosemary Tunisia and other grocery-store aisle mainstays. “A part of our strategy is showing up in ways which are unexpected,” said Instacart chief marketing officer Laura Jones of what sparked the tongue-in-cheek fragrance foray. “We were fascinated by how we could bring money back to life in a multisensory way, and someone was like, ‘What in regards to the smell of money — what if we could embody that in a fragrance?'” Cashé, a limited-edition fragrance by Instacart. courtesy Searching for to advertise...
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6 Jun

Instacart Is Giving Away 1,000 Bottles of Its Limited-edition

courtesy Instacart is making its first in-house beauty play. The grocery delivery and pick-up service has created a limited-edition perfume called Cashé, which was inspired by “the smell of money back” — or in other words, has notes of juicy lemon, rosemary Tunisia and other grocery-store aisle mainstays. “A part of our strategy is showing up in ways which might be unexpected,” said Instacart chief marketing officer Laura Jones of what sparked the tongue-in-cheek fragrance foray. “We were fascinated with how we could bring money back to life in a multisensory way, and someone was like, ‘What concerning the smell of money — what if we could embody that in a fragrance?'” Cashé, a limited-edition fragrance by Instacart. courtesy In search of to advertise...
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