Blackpink’s Jennie Kim, who has been featured in Calvin Klein’s ad campaigns, is teaming up with the home to launch a limited-edition capsule collection called Jennie for Calvin Klein.
The South Korean artist, brand ambassador and global star has been related to the Calvin Klein brand since 2021, when Kim was featured in a campaign for CK’s collaboration with Heron Preston. She has been featured in Calvin Klein campaigns ever since.
The casual collection entails a choice of underwear sets, denim, T-shirts, fleece and knits infused with Kim’s style and creativity. Designed in a pastel color palette chosen by Kim, it includes personalized touches equivalent to custom branding that reimagines the enduring Calvin Klein logo in her own handwriting. There are 17...
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