LeBron James’ Recent Men’s Grooming Line, The Shop, Launches

1 Apr

The Shop has landed. The lads’s grooming line, developed by LeBron James‘ and Maverick Carter’s The SpringHill Company alongside Parlux, is now available in an estimated 1,600 Walmart doors. “The initial inspiration for the road was what we, ourselves, desired to see from men’s grooming,” said Paul Rivera, cocreator of The Shop, adding that the event process began with a roundtable discussion featuring TSHC team members of all seniority levels to evaluate white space out there. “We had everyone from interns to LeBron — old, young, white, Black — a really diverse group. And we realized, ‘Hey, there are a variety of young people intimidated by the space — so what should that men’s grooming journey appear to be?'” Comprising...

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6 Mar

Selena Gomez’s Makeup Line, Rare Beauty, Doesn’t Follow Celeb

by Beautifaire101

Beauty, Featured

Selena Gomez has founded a beauty brand called Rare Beauty. The star posted the news in an Instagram Live to tell the tale Tuesday, noting that she's going to launch the road with Sephora this summer, and that she was sharing the news while wearing the makeup, including a daring, red lip. The makeup line might be sold exclusively at Sephora within the U.S., Canada and Mexico, including the Sephora inside J.C. Penney locations, in addition to by itself site. “We'll go globally next 12 months,” Gomez said, hinting that parts of the launch process can be collaborative. “I need your help to construct the brand, because I need it to be real — real stories, real people.” “We're honored to partner exclusively with...

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24 Dec

Scarlett Johansson to Launch Beauty Line – WWD

by Beautifaire101

Beauty, Featured

The sport of celebrity beauty lines has dealt in a recent player — Scarlett Johansson. Johansson is the most recent in a string of celebrities slated to bring a beauty brand to market. It's the actress’ first play as an entrepreneur, and her unnamed line is predicted to launch in early 2022. “I’ve been fascinated by the transformative power of beauty since I used to be a toddler. My mother instilled in me a passion for self care from my early teenage years. Several years ago, I took a step back from my beauty deals with the goal of making something true to me. The result's a clean, accessible approach to beauty,” Johansson said in a press release. The road is being funded...

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23 Dec

Remember when Jessica Simpson launched an edible cosmetics line?

by Beauty Tips

Beauty, Featured

Before there was Glossier’s birthday cake flavoured lip balm, there was a distinct sweet treat-inspired beauty brand on the scene. Allow us to take you back to April 2004, when singer, actress, reality star, designer, culinary connoisseur, and cultural icon Jessica Simpson launched Dessert Beauty by Jessica Simpson, a line of edible cosmetics, skincare, and perfumes. Stocked at Sephora, the range consisted of body mists, lip glosses, bubble bath, shampoos, whipped body creams (with sprinkles included, natch), perfumes, body wash, and blush – all edible and all with ridiculous names like Deliciously Kissable Belly Button Love Potion Fragrance. Banking on Simpson’s sex appeal, despite the target market clearly being the only real demographic of young girls, Dessert Beauty was marketed in a hyper-sexualised...

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