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12 May

Brooke Shields on Founding Hair Care Line Begin for

Brooke Shields on Founding Hair Care Line Begin for
Brooke Shields defined beauty for a generation of girls, but she has never let her beauty define her. While lots of us watched her grow up in front of the camera, as an adult, she’s pursued myriad interests without people’s preconceived notions slowing her down. Now, the actress, mother, model and creator is adding one other title to her resume — entrepreneur.  In June, Shields will launch Begin, a hair care line formulated for girls 40-plus that was born out of the findings of Starting Is Now, the community-centered content platform she launched in the course of the pandemic. Though she’s been in the general public eye for the reason that age of 11 months, for Shields, who will turn 59 this yr, the...
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1 Apr

LeBron James’ Recent Men’s Grooming Line, The Shop, Launches

LeBron James’ Recent Men’s Grooming Line, The Shop, Launches
The Shop has landed. The lads’s grooming line, developed by LeBron James‘ and Maverick Carter’s The SpringHill Company alongside Parlux, is now available in an estimated 1,600 Walmart doors. “The initial inspiration for the road was what we, ourselves, desired to see from men’s grooming,” said Paul Rivera, cocreator of The Shop, adding that the event process began with a roundtable discussion featuring TSHC team members of all seniority levels to evaluate white space out there. “We had everyone from interns to LeBron — old, young, white, Black — a really diverse group. And we realized, ‘Hey, there are a variety of young people intimidated by the space — so what should that men’s grooming journey appear to be?'” Comprising...
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6 Mar

Selena Gomez’s Makeup Line, Rare Beauty, Doesn’t Follow Celeb

Selena Gomez’s Makeup Line, Rare Beauty, Doesn’t Follow Celeb
Selena Gomez has founded a beauty brand called Rare Beauty. The star posted the news in an Instagram Live to tell the tale Tuesday, noting that she's going to launch the road with Sephora this summer, and that she was sharing the news while wearing the makeup, including a daring, red lip. The makeup line might be sold exclusively at Sephora within the U.S., Canada and Mexico, including the Sephora inside J.C. Penney locations, in addition to by itself site. “We'll go globally next 12 months,” Gomez said, hinting that parts of the launch process can be collaborative. “I need your help to construct the brand, because I need it to be real — real stories, real people.” “We're honored to partner exclusively with...
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24 Dec

Scarlett Johansson to Launch Beauty Line – WWD

Scarlett Johansson to Launch Beauty Line – WWD
The sport of celebrity beauty lines has dealt in a recent player — Scarlett Johansson. Johansson is the most recent in a string of celebrities slated to bring a beauty brand to market. It's the actress’ first play as an entrepreneur, and her unnamed line is predicted to launch in early 2022. “I’ve been fascinated by the transformative power of beauty since I used to be a toddler. My mother instilled in me a passion for self care from my early teenage years. Several years ago, I took a step back from my beauty deals with the goal of making something true to me. The result's a clean, accessible approach to beauty,” Johansson said in a press release. The road is being funded...
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