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26 Sep

Khloé Kardashian Drops Second Line of Edits With Fabletics,

Khloé Kardashian Drops Second Line of Edits With Fabletics,
Fabletics’ second drop with Khloé Kardashian shall be released on Saturday. A fitness enthusiast, Kardashian was tapped to pick an edit of activewear items for the brand. As the brand new face of its latest campaign, in only over two weeks she became one in every of Fabletics’ “highest-selling” collaborators, based on the corporate. “The response to the primary edit has been so great,” Kardashian told WWD in a press release. “It was already our plan to launch additional styles and color options, but now we’re much more excited to supply more unique pieces that deliver on beauty, design and luxury.” The TV personality and entrepreneur unveiled her first release with Fabletics on Sept. 8, showcasing a desert-inspired theme. Made with Fabletics’ “Motion365+” and...
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12 Sep

Monat Enters Color Cosmetics With ‘No-makeup Makeup’ Line –

Monat Enters Color Cosmetics With ‘No-makeup Makeup’ Line –
Monat is revving up its category mix with a color cosmetics foray. The direct seller is introducing a skin care-infused line spanning brow gel, concealer, translucent powder, gel-cream blush, bronzer, mascara and liquid lipstick — essentially, mainstays of a “prepare with me” TikTok video. “We focused on what are the products which are actually selling more without delay, to principally create a no-makeup makeup look, which we all know is super trending,” said Zulima Garcia, global senior product development director at Monat Prices range from $28 to $39, and ingredients include vitamin E, melatonin, caffeine and Monat’s proprietary botanical-based oil, Rejuveniqe S. “We don’t wish to position ourselves as a makeup brand because that’s not what we're, so it was necessary...
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10 Sep

RevAir, the ‘Reverse Air’ Hair Dryer Brand, Launches a

RevAir, the ‘Reverse Air’ Hair Dryer Brand, Launches a
RevAir is expanding its product purview. The hair tool brand known for its RevAir “reverse air” hair dryer which launched in 2018 — and nonetheless in 2022 with a smaller, quieter iteration — is setting its sights on the hair care category with two recent collections: Extreme Hydration and Boost Fullness. “We did a consumer insights project with consumers of ours and people who had never heard of RevAir to seek out out what their top hair needs are based on their hair type and texture,” said Theresa Ilijevich, director of organic marketing at RevAir, of the genesis of the collections. “The highest desires that we heard were length, strength and hydration.” The Extreme Hydration line spans five products and...
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5 Sep

Has Beyoncé given us hidden clues about her recent

Has Beyoncé given us hidden clues about her recent
Every few years, Beyoncé comes out of hibernation to remind us that she continues to be capable of do all of it. Ten months ago she gave us the gift that's Renaissance and, as of last week, a stadium world tour with a setlist near to a few hours. But before there was Beyoncé the performer, there was Beyoncé Giselle Knowles; a traditional Texas tween, doing normal things like sweeping hair in Headliners, her mother’s eight-seat salon in Houston. Now, 33 years after Tina Knowles opened the doors to Headliners, it seems Beyoncé is heading back to her roots. Taking to Instagram last night, the American singer casually teased her latest business enterprise following in her mother Tina’s footsteps – a...
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