Line – Page 5 – Beautifaire

12 Sep

Monat is revving up its category mix with a color cosmetics foray. The direct seller is introducing a skin care-infused line spanning brow gel, concealer, translucent powder, gel-cream blush, bronzer, mascara and liquid lipstick — essentially, mainstays of a “prepare with me” TikTok video. “We focused on what are the products which are actually selling more without delay, to principally create a no-makeup makeup look, which we all know is super trending,” said Zulima Garcia, global senior product development director at Monat Prices range from $28 to $39, and ingredients include vitamin E, melatonin, caffeine and Monat’s proprietary botanical-based oil, Rejuveniqe S. “We don’t wish to position ourselves as a makeup brand because that’s not what we're, so it was necessary...

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10 Sep

RevAir, the ‘Reverse Air’ Hair Dryer Brand, Launches a

by Beautifaire101

Beauty, Featured

RevAir is expanding its product purview. The hair tool brand known for its RevAir “reverse air” hair dryer which launched in 2018 — and nonetheless in 2022 with a smaller, quieter iteration — is setting its sights on the hair care category with two recent collections: Extreme Hydration and Boost Fullness. “We did a consumer insights project with consumers of ours and people who had never heard of RevAir to seek out out what their top hair needs are based on their hair type and texture,” said Theresa Ilijevich, director of organic marketing at RevAir, of the genesis of the collections. “The highest desires that we heard were length, strength and hydration.” The Extreme Hydration line spans five products and...

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5 Sep

Has Beyoncé given us hidden clues about her recent

by Beauty Tips

Beauty, Featured

Every few years, Beyoncé comes out of hibernation to remind us that she continues to be capable of do all of it. Ten months ago she gave us the gift that's Renaissance and, as of last week, a stadium world tour with a setlist near to a few hours. But before there was Beyoncé the performer, there was Beyoncé Giselle Knowles; a traditional Texas tween, doing normal things like sweeping hair in Headliners, her mother’s eight-seat salon in Houston. Now, 33 years after Tina Knowles opened the doors to Headliners, it seems Beyoncé is heading back to her roots. Taking to Instagram last night, the American singer casually teased her latest business enterprise following in her mother Tina’s footsteps – a...

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14 Aug

Function of Beauty Enters Sephora With Latest Bond-building Line

by Beautifaire101

Beauty, Featured

The Function of Beauty multiverse is growing. The customizable beauty brand has joined forces with Sephora to launch its Function of Beauty Pro line, which incorporates 4 shampoo and conditioner mask duos, each infused with the brand’s recent bond-building technology and catering to one among 4 hair types: straight, wavy, curly or coily. Nine boosters, called Hair Goal Concentrates, will be added to the formulas to focus on specific concerns equivalent to frizz, color maintenance, shine, hydration, curl definition and more. The shampoos and conditioner masks retail for $24 and $28, respectively; each hair concentrate costs $4. “We all know the Sephora shopper is more Millennial than Gen-Z, and we all know also they are individuals who over-index with salon...

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