Line – Page 8 – Beautifaire

8 Apr

Give Back Beauty goes larger on celebrity- and talent-led brands, and has tapped an industry veteran to do it. Meri Baregamian, who most recently served because the chief executive officer at Bliss, has been named CEO of Give Back Beauty’s indie and skills division, based in Los Angeles. Baregamian’s experience spans brand size and price points — she’s worked at Boscia, Stila, Soap & Glory and Laura Mercier, amongst others. Successful brands “all the time start with the patron. It’s identifying a consumer need, then mirroring that with talent. Talent brings cultural relevance and connection to the patron, but the important thing to success is authenticity,” she said. She's going to work with Florence by Mills, founded and owned by Millie Bobby Brown...

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30 Jan

Influencer Mindy McKnight’s Hairitage Line Introduces Anti-dandruff Collection –

by Beautifaire101

Beauty, Featured

Influencer Mindy McKnight’s Hairitage Line Introduces Anti-dandruff Collection –

Mindy McKnight, also referred to as @cutegirlshairstyles on YouTube and the founding father of hair care brand Hairitage, jokingly refers to her latest launch as “sexy dandruff shampoo.” “I wanted bottles that you just’re not afraid to display in your shower when someone walks into the lavatory — something you’d take an image of and never be bothered that it says dandruff on it,” said McKnight, who launched Hairitage in 2020 in partnership with Maesa, and is now making her first foray into anti-dandruff care. Beyond striving for chic packaging, McKnight sought to make sure the gathering catered to different causes of dandruff (dry skin, fungal dandruff and so forth), while also addressing strand health from root to tip. “Not all consumers realize...

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27 Jan

Every thing to Know About The Lip Bar’s Latest

by Beautifaire101

Beauty, Featured

Every thing to Know About The Lip Bar’s Latest

One yr after launching its second brand, The Lip Bar can also be exploring a recent category. The brand, founded by chief executive officer Melissa Butler in 2012, has jumped into skincare with 4 products — a cleansing balm, a cream cleanser, a toner-serum duo and a moisturizer. The range will debut on the brand’s website, in addition to in Goal, on Feb. 10. Prices range from $16 to $18. Butler said the launch was a response to shopper demand. “Every product launch is often because our consumers are asking for it,” she said. “This one, we launched because they wanted it.” The products are centered around prepping skin for makeup, The Lip Bar’s key category, and will probably be merchandised in-store with the...

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16 Jan

Playboy Launches First Sex Toy Line – WWD

by Beautifaire101

Beauty, Featured

Playboy Launches First Sex Toy Line – WWD

Playboy is constant to expand its lifestyle offerings with its first sex device and product line called Playboy Pleasure. Over the past several years Playboy has leveraged its history as a “sex positive” brand to expand into a life-style company with denim, sleepwear and lingerie lines and a retail store in Los Angeles, with plans for further product expansion in 2023. “Today’s Playboy is a life-style brand, and at Playboy’s core is the pursuit of freedom and discovery. Certainly one of our business priorities is to grow our consumer products division, specifically owned-and-operated and Playboy designed products,” said Ashley Kechter, Plby Group president of worldwide consumer products. The brand is returning to its roots with a 34-piece sexual wellness line, during which each product...

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