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16 Jan

Playboy Launches First Sex Toy Line – WWD

Playboy Launches First Sex Toy Line – WWD
Playboy is constant to expand its lifestyle offerings with its first sex device and product line called Playboy Pleasure.  Over the past several years Playboy has leveraged its history as a “sex positive” brand to expand into a life-style company with denim, sleepwear and lingerie lines and a retail store in Los Angeles, with plans for further product expansion in 2023.  “Today’s Playboy is a life-style brand, and at Playboy’s core is the pursuit of freedom and discovery. Certainly one of our business priorities is to grow our consumer products division, specifically owned-and-operated and Playboy designed products,” said Ashley Kechter, Plby Group president of worldwide consumer products.  The brand is returning to its roots with a 34-piece sexual wellness line, during which each product...
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16 Jan

Pink Lily Launches a Beauty Line – WWD

Pink Lily Launches a Beauty Line – WWD
Can lightning strike twice?  Online clothing retailer Pink Lily goals to search out out with the launch of Pink Lily Beauty, a 23-product assortment of multitasking, skin care-infused cheek, lip, eye and brow products priced at $22 or less, debuting March 10.  Pink Lily, which began as an eBay storefront founded by husband-and-wife duo Tori and Chris Gerbig in 2011, has evolved right into a $140 million online apparel destination offering a spread of clothing, swimwear, shoes and accessories.  “We’ve built this extremely loyal community over the past decade,” said Tori Gerbig, who taps into her Instagram following of over 677,000 users to tell the corporate’s innovation and next steps, and can also be chief executive officer of Pink Lily. “I all the...
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8 Jan

Victor Glemaud’s Recent Line, a Promotion at Sachin & Babi

Victor Glemaud’s Recent Line, a Promotion at Sachin & Babi
VICTOR’S LAUNCH: Victor Glemaud will launch a recent HSN exclusive label, VG Victor Glemaud. Known for his signature knitwear, the size-inclusive collection will offer clothing in sizes XS to 3X. The road features knit sweaters and dresses that move and accentuate the figure. “These are clothes that can bring people joy and put a smile on everyone’s face,” said Victor Glemaud. “That’s why it was necessary the brand new VG Victor Glemaud apparel line was accessible to all as a way to spread joy to a wider audience — and HSN is the very best partner to try this with.” The road features vibrant daring colours and design elements reminiscent of whipstitching asymmetric hems, stripes, polka dots and color-blocked geometric designs, with all...
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7 Jan

Reese Witherspoon’s Draper James Launches Sport Line and Collaboration

Reese Witherspoon’s Draper James Launches Sport Line and Collaboration
Draper James, Reese Witherspoon’s fashion and lifestyle brand with a Southern standpoint, is expanding into sport for the primary time. The gathering will probably be introduced alongside limited-edition ankle weights in collaboration with Bala. The game collection will comprise about 20 pieces, including leggings, sports bras, tanks, bike shorts, warm-up jackets and hoodies in three prints: Ditsy floral, navy gingham and pink gingham. A glance from the Draper James sport collection. jsmagala Sizes range from XS to 3X, and the pieces retail from $65 to $150, with most pieces under $100. The limited-edition Draper James x Bala one-pound weighted bangles are $60, and are designed in a blue and white color strategy to pay homage to Draper James’s signature awning stripe. The activewear...
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