Liplights Tag

She might need a shiny latest lip product, but don’t call Rose-Marie Swift a lip gloss girl. “I’m not,” she said. “I find lip glosses slightly tacky, they’re too shiny and so they’re too sticky to work with. You'll be able to’t change them easily and I wanted a product that was a step down out of your typical over-the-top gloss.” Swift’s namesake brand RMS Beauty is zeroing in on the veteran makeup artist’s own pain point with its newest launch. Called Liplights, the three-in-one lip tint is available in seven shades and retails for $28 and can debut Wednesday on the brand’s website, in addition to The Detox Market, Blue Mercury, Credo, QVC and Violet Grey. Given the brand’s growth, expectations are...