SHANGHAI — Jessica Liu, former copresident of the Alibaba-owned e-commerce platform Lazada Group, has joined Chinese fast-fashion company Shein as its vp of world brands operation, in keeping with a Shein LinkedIn post.
“Jessica brings wealthy experience within the e-commerce sector across global markets and we stay up for having her join the Shein growth story,” wrote the Shein announcement.
In response to Liu’s LinkedIn page, she joined last month and relies in Singapore.
Liu joined Lazada Group, Alibaba’s Southeast Asia arm, in February 2020. In 2021, she took on the role of chief executive officer of Lazada Thailand. She left the position in June 2021 “to spend more time together with her family,” in keeping with the corporate.
Before joining Lazada, Liu spent...
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