QINHUANGDAO, CHINA — For its men’s spin-off show in China, Louis Vuitton transformed Aranya, a seaside resort town in Northern China, right into a larger-than-life playground.
The spectacle, livestreamed on eight platforms, including Weibo, Douyin, Kuaishou and for the primary time on Dewu, China’s own StockX, attracted greater than 278 million viewers online.
Constructing on the “magnified playground” concept introduced in the course of the brand’s Paris men’s show last June, Louis Vuitton swapped a magnified toy racetrack with a blown-up sand scape that took greater than two weeks to construct.
Louis Vuitton became the primary luxury brand to host a fashion show at Aranya. Valentino will follow suit, taking on Aranya with art installations and a pop-up store to have a good...
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