L’Objet is getting personal.
The house fragrance and design brand is moving into the private scent space for the primary time.
The gathering, which launched today, includes 4 nature-inspired eau de parfums: Oh Mon Dieu!, evoking the spirit of Paris in 1969, Bois Savage, harking back to a wet forest scent, Rose Noire, a combination of roses, and Côté Maquis, meant to remind wearers of a sunny Mediterranean day, all $160 or $250.
“I’m extremely inspired and fascinated by fragrance and its effect on us and our emotions, our moods and the way it may well throw you right into a place or space in time. That was the motive behind it [the eau de parfum collection],” Elad Yifrach, founder and inventive director...
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