Starting this month, feminine and reproductive care brand Lola is partnering with pain reliever company Motrin.
The partnership includes three components. Between July 24 and 31, the duo shall be running a cobranded social sweepstakes for winners to receive a Lola gift card and Motrin merchandise. In August, Lola will release its limited-edition On-the-Go Period Kit, $47, in collaboration with Dagne Dover, which can include Motrin.
“Motrin is such a longtime consumer brand with such a long-standing equity. It’s an awesome way for us to introduce Lola to that community,” said Lola chief executive officer Amy Fisher.
Lastly, in October, Lola shall be donating 100,000 period care products, valued at $50,000, to ongoing partner I Support The Girls, a nonprofit...
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