LONDON — Kim Jones kicked off the tour of Dior men’s capsule collection with cult label Denim Tears in London at Phonica Records, a vinyl specialist in Soho that has been utilized by the likes of Rimowa and Lacoste within the last yr.
Past the stacks of records and down the steps within the shabby store, an empty space is bubbling up with white transparent domes that spell out “Dior Tears” within the French luxury house’s Nicolas Cochin font and decorated with florals from artist Azuma Makoto, who focuses on botanical art.
The London pop-up is the just one happening in Europe, allowing Dior clients to buy the pieces before it reaches stores on Thursday. The pop-up ends on Thursday and can...
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