Featured Posts

To top
Title Image

LOréal Tag

24 Feb

How L’Oréal Brands Tap Into Social Media for Outsized

by Beautifaire101
Beauty, Featured
How L’Oréal Brands Tap Into Social Media for Outsized
L’Oréal is flying high on social media. The corporate — which was the largest beauty manufacturer by sales in 2022, per Beauty Inc’s annual rating of the highest 100 beauty manufacturers — is seeing unusual, cross-category growth in earned media value across its skincare, hair care and makeup portfolios, reports CreatorIQ. While these categories at large are all seeing healthy year-over-year EMV growth of 45 percent, 29 percent and 23 percent, respectively, L’Oréal’s top brands by the metric are growing even faster. On top of that, L’Oréal-owned Maybelline Latest York, L’Oréal Paris and La Roche-Posay are harnessing TikTok more effectively than the common beauty company, each garnering greater than 30 percent of their respective EMV from the platform — above the...
Continue reading
0 Comments
6 Jan

Mass Market Executives from Ulta, L’Oréal, E.l.f. Bullish on

by Beautifaire101
Beauty, Featured
Mass Market Executives from Ulta, L’Oréal, E.l.f. Bullish on
Macroeconomic concerns aren't any match for beauty’s mass market. Retailers, brand executives and analysts are anticipating an enormous 12 months ahead for the channel.  Along with makeup — which began to rebound last 12 months — being fully back, mass market retailers have found latest ways to distinguish, making themselves able to capitalize on any trade-down amid an uncertain economic backdrop. Beauty manufacturers are also spotting growth across all of the categories through which they play.  “The mass market is in a extremely interesting place,” said Wendy Liebmann, retail analyst and chief executive officer of WSL Strategic Retail, noting that while a recessionary environment will definitely affect consumer spend, brands and retailers stand to learn — so long as they've the fitting strategies...
Continue reading
0 Comments
23 Dec

Kendall Jenner Is Named L’Oréal Paris Global Ambassador: EXCLUSIVE

by Beautifaire101
Beauty, Featured
Kendall Jenner Is Named L’Oréal Paris Global Ambassador: EXCLUSIVE
PARIS — Kendall Jenner has been named recent global ambassador for L’Oréal Paris, taking the lead on its makeup campaigns starting in September. “L’Oréal Paris has been an iconic brand for so long as I can remember,” Jenner told WWD. “I'm so excited to develop into an element of a team that has such passion and purpose in what they're doing.  “My mom has at all times been a source of inspiration for me in all points of life, and L’Oréal Paris is something she used while I used to be growing up, so I even have her to thank for showing me the best way,” she continued. “L’Oréal Paris is timeless and iconic. I attempt to at all times lean into the classics. ‘I’m value it’ is all about understanding and knowing your value,...
Continue reading
0 Comments
4 Dec

L’Oréal Acquires Danish Probiotic and Microbiome Research Company –

by Beautifaire101
Beauty, Featured
L’Oréal Acquires Danish Probiotic and Microbiome Research Company –
PARIS — L’Oréal is increase its microbiome research know-how with the acquisition of Lactobio, a Danish probiotic and microbiome research company. Financial terms of the deal weren't disclosed. “The strategic acquisition builds on 20 years of research by L’Oréal into the microbiome scientific territory, deepening its knowledge of the microorganisms that continue to exist the skin’s surface and reinforcing the group’s leadership on this field,” L’Oréal said in an announcement Monday. “This acquisition also opens up latest opportunities, including leveraging Lactobio’s micrcobiome expertise and significant IP portfolio to develop effective latest cosmetics solutions, including live bacteria.” Søren Kjærulff and Charlotte Vedel founded Lactobio in 2017 in Copenhagen. They created a proprietary microbiome discovery platform and screening method to decide on essentially the most...
Continue reading
0 Comments
Older Posts