L’Oréal Invests in Swiss Longevity Biotech Company Timeline

4 Mar

PARIS — L’Oréal has taken a minority stake in Swiss longevity biotech company Timeline. Terms of the deal, which was made through the wonder giant’s strategic enterprise capital fund Business Opportunities for L’Oréal Development, weren't disclosed. Timeline was founded in 2007 by Chris Rinsch and Patrick Aebischer as a by-product of the Swiss Federal Institute of Technology. It develops solutions for longevity within the food, business and health categories. Rinsch serves as Timeline president, and Aebischer is its chairman. “Timeline has developed a proprietary molecule, Mitopure, that recycles and rejuvenates aging mitochondria, the powerhouses of cells,” L’Oréal said in a press release Tuesday. “This breakthrough technology is backed by greater than a decade of research by distinguished scientists, multiple gold standard clinical studies and an unparalleled...

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24 Feb

How L’Oréal Brands Tap Into Social Media for Outsized

by Beautifaire101

Beauty, Featured

How L’Oréal Brands Tap Into Social Media for Outsized

L’Oréal is flying high on social media. The corporate — which was the largest beauty manufacturer by sales in 2022, per Beauty Inc’s annual rating of the highest 100 beauty manufacturers — is seeing unusual, cross-category growth in earned media value across its skincare, hair care and makeup portfolios, reports CreatorIQ. While these categories at large are all seeing healthy year-over-year EMV growth of 45 percent, 29 percent and 23 percent, respectively, L’Oréal’s top brands by the metric are growing even faster. On top of that, L’Oréal-owned Maybelline Latest York, L’Oréal Paris and La Roche-Posay are harnessing TikTok more effectively than the common beauty company, each garnering greater than 30 percent of their respective EMV from the platform — above the...

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6 Jan

Mass Market Executives from Ulta, L’Oréal, E.l.f. Bullish on

by Beautifaire101

Beauty, Featured

Mass Market Executives from Ulta, L’Oréal, E.l.f. Bullish on

Macroeconomic concerns aren't any match for beauty’s mass market. Retailers, brand executives and analysts are anticipating an enormous 12 months ahead for the channel. Along with makeup — which began to rebound last 12 months — being fully back, mass market retailers have found latest ways to distinguish, making themselves able to capitalize on any trade-down amid an uncertain economic backdrop. Beauty manufacturers are also spotting growth across all of the categories through which they play. “The mass market is in a extremely interesting place,” said Wendy Liebmann, retail analyst and chief executive officer of WSL Strategic Retail, noting that while a recessionary environment will definitely affect consumer spend, brands and retailers stand to learn — so long as they've the fitting strategies...

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23 Dec

Kendall Jenner Is Named L’Oréal Paris Global Ambassador: EXCLUSIVE

by Beautifaire101

Beauty, Featured

Kendall Jenner Is Named L’Oréal Paris Global Ambassador: EXCLUSIVE

PARIS — Kendall Jenner has been named recent global ambassador for L’Oréal Paris, taking the lead on its makeup campaigns starting in September. “L’Oréal Paris has been an iconic brand for so long as I can remember,” Jenner told WWD. “I'm so excited to develop into an element of a team that has such passion and purpose in what they're doing. “My mom has at all times been a source of inspiration for me in all points of life, and L’Oréal Paris is something she used while I used to be growing up, so I even have her to thank for showing me the best way,” she continued. “L’Oréal Paris is timeless and iconic. I attempt to at all times lean into the classics. ‘I’m value it’ is all about understanding and knowing your value,...

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