Featured Posts

To top
Title Image

LOréals Tag

24 Sep

How L’Oréal’s Nathalie Gerschtein Drives Beauty’s Biggest Brands –

Nathalie Gerschtein’s 21-year profession has spanned geographies, categories and types. She spent nine years in Europe to work in product management for L’Oréal Paris, before heading to India to helm brands like L’Oréal Paris and Garnier. Then it was on to Thailand, Laos and Cambodia, where she eventually became the chief executive officer of that division of L’Oréal. Now five years into her role as president of L’Oréal USA’s consumer products division, the cultural chameleon feels right at home. “Once we arrived, my daughter was 3 years old, and now she’s 8 and fully acclimated. She even loves bagels,” said Gerschtein, during a wide-ranging interview at L’Oréal’s Hudson Yards headquarters. Gerschtein laughingly shared she even thinks about her family’s Halloween...
Continue reading
13 Jun

L’Oréal’s Barbara Lavernos on Staying on Top in Beauty Tech

PARIS — Tech is a fast-moving game, and L’Oréal is keen to remain at the highest. Starting Wednesday, the wonder giant will showcase its most up-to-date innovations on the four-day VivaTech show here, with a deal with how technology will allow the corporate to enable “beauty for all and wonder for every” — a recent tag line homing in on ultra-personalization and nodding toward a more diverse, inclusive beauty sector. “Tech is actually empowering us with recent features and recent capabilities that were unimaginable before,” L’Oréal deputy chief executive officer accountable for research, innovation and technology Barbara Lavernos told WWD in an exclusive interview. The brand new tag line expands on L’Oréal’s previous tag line, “Beauty for all.” “Beauty for all is actually the...
Continue reading
19 Oct

Elle Celebrated Power Women in Hollywood, LaQuan’s Recent Capsule,

SISTER, SISTER: “You're the sister I’ve all the time wanted, and I'm so lucky to find a way to play a sister on ‘Euphoria’ with you and so that you can find a way to be my best friend,” Sydney Sweeney told Maude Apatow. “It’s such an incredible feeling, because I all the time had a tough time having girlfriends. You’re just every thing to me.” Apatow had introduced her costar onstage at Elle’s Women in Hollywood Celebration dinner. Sweeney was amongst eight women being honored, the others being Sigourney Weaver, Michelle Yeoh, Ariana DeBose, Zoë Kravitz (who didn't attend), Anne Hathaway, Issa Rae and Olivia Wilde. Each appears on a canopy of Elle’s upcoming Hollywood issue.   Maude Apatow and Sydney Sweeney Michael Buckner/Variety Nominated...
Continue reading
10 Sep

L’Oréal’s China Fund Makes First Investment in Chinese Fragrance

SHANGHAI — L’Oréal’s China Fund, Shanghai Meicifang Investment, has taken a minority stake in Chinese fragrance brand Documents. That is Meicifang’s first investment within the China market. Meicifang’s minority stake marks the closing of Documents’ Series A round investment of greater than $10 million renminbi, or $1.4 million. Cathay Capital’s Consumer Co-Creation Fund also led this round of investment. The news was unveiled during Shanghai May 5 Shopping Festival’s Global Recent Products Debut Season event today, in keeping with local media reports. “Documents just isn't only an emerging pioneer within the Chinese high-end personalized beauty market, but in addition a Chinese fragrance brand popular amongst young Chinese shoppers for its signature oriental aesthetics,” Fabrice Megarbane, president of L’Oréal North Asia and CEO of L’Oréal...
Continue reading