LoveShackFancy Tag

Ten years in and fresh as a daisy. LoveShackFancy, the ultrafeminine brand founded by Rebecca Hessel Cohen in 2013, is in expansion mode. There was a collaboration with Gap, an anniversary collection, many, many latest stores, and now, Hessel Cohen is taking her rose-colored viewpoint to a latest category: fragrance. The brand’s first perfumes are set to debut this fall at the corporate’s stores, on its website and with Sephora. Hessel Cohen said scent was all the time within the cards. “Fragrance has all the time been an element of our brand DNA for the reason that very starting, because flowers are at the center and soul of every little thing that I do, and that we do as an organization,” Hessel...