Gwyneth Paltrow is bringing accessibility to Goop. The founder has launched a mass market beauty and wellness brand called Good.clean.goop, available in Goal stores, at goal.com and on Amazon on Sunday.
“Years ago, when my team and I began our own Goop Beauty line, we committed ourselves to creating products that were three things concurrently: clean, high-performance and opulent,” said Paltrow, Goop’s chief executive officer and founder, in a press release. “Today, Goop Beauty is defined by best-in-class, clinically proven ingredients used at energetic levels, and the best way that every part feels exquisite. We’ve learned so much along the best way as we’ve built Goop Beauty, and now we’re thrilled to give you the chance to launch a recent brand...
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