Lubricants Tag

Maude Band  $52 at Maude.com, Nordstrom.com Maude Band Maude is expanding its sexual wellness device offering with Band, a vibrating ring that will be used on the penis. The waterproof device features five speeds and is 100% platinum-grade silicone. In line with brand founder Éva Goicochea, this launch is indicative of two pillars of Maude’s overall ethos. It rounds out an important sexual wellness offering and lends itself to Maude’s mission to achieve all humans. “We have now a robust male audience,” said Goicochea. “The success of the product lends itself to that notion that our audience really is mixed.” While the brand declined to share sales estimates, it noted the product, which launched direct-to-consumer in September, is its most successful to this point, outpacing the...