What's the important thing to success in beauty?
For Thirteen Lune, the inclusive beauty platform, it’s been specializing in scalability since Day One.
It’s been “a core guiding true north principle for us,” said cofounder Patrick Herning at WWD’s inaugural Los Angeles beauty conference.
Herning and partner Nyakio Grieco launched the web retailer — which is opening its first stand-alone store in L.A. in coming weeks — in December 2020. Also found shop-in-shop at 600 JCPenney stores, their aim has been to supply shelf space for BIPOC founders. The retailer also carries brands that align with its mission of inclusivity. (Ninety percent of brands are created by people of color, while 10 percent are dedicated to fostering allyship.)
“So, the way you achieve profitability...
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