Lush Tag
Lush is revamping its distribution strategy in North America, starting with a wholesale partnership.
The sweetness company, which was said to succeed in $1 billion in sales last yr, has inaugurated a wholesale partnership with Ulta Beauty, a primary of its kind for the brand. That also comes because it preps greater than 30 recent brick-and-mortar retail locations.
“Within the U.S., we have now over 200 brick-and-mortar doors. We obviously need to expand, but we will’t possibly expand our reach much beyond that just by ourselves,” said Carrie Harambasic, Lush North America’s head of business development. “That’s where Ulta is available in. We spent the past yr excited about collaborations and expanding our reach and we knew we couldn’t do it alone.”
Bolstering the...
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For Mark Constantine, cofounder and chief executive officer of Lush, business and pleasure often go hand-in-hand.
“I actually have my interests, after which I assume that I can’t bring all of them to my work,” he said. But an effort to impress his wife spun his love of botany — an inspiration for the creation of Lush — into birding.
“I used to be 19, with my wife, and he or she was into birds,” Constantine said. “We were mainly keen on botany, that was my first interest — useful plants for on a regular basis life, and clearly, I used to be very keen on using botanical things in products. Birding is far harder to do than botany because birds fly...
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